Anirban Basu
Columbia, MD – Well-known economist Anirban Basu will begin blogging on behalf of credit unions as part of the Maryland & DC Credit Union Association’s (MDDCCUA) ongoing Cooperative Advertising Campaign. The blog, beginning May 19 and running on a weekly basis, will focus on larger economic issues and emphasize how they affect consumers – and how credit unions can provide answers to financial challenges.
“I’m a believer in credit unions and how they directly help consumers on a day-to-day basis,” Basu said.
Basu, a keynote speaker at recent MDDCCUA Annual Conventions, will post his articles on www.whatsinitforme.org (WIIFM), a web site developed as part of the Coop Ad campaign to highlight credit union benefits to consumers. From there, consumers can link to the www.findacreditunion.com, a national search engine that matches potential members with credit unions that fit their eligibility and needs
Consumers will be driven to the blog through several avenues, including Google Adwords, and social media sites such as Facebook, Twitter, Yelp! and other outlets. MDDCCUA also will provide credit unions with web icons and direct links to the WIIFM site. Social media consultant Alan Brocius of New Age Lead Generation administers online media aspect, already increasing search engine optimization (SEO) that has driven higher numbers to the consumer site.
Public relations consultants Weiss and Associates will drive a partnering campaign about Basu’s involvement and credit union benefits through articles and other coverage in trade periodicals, print and electronic media.